Privacy Policy


When you enquire about or buy a home from Prospect Homes* we need to record and use certain information about you. Although we are ‘data controllers’ the information remains yours. You have rights and we have responsibilities.

Your basic right is that we must process your information lawfully, fairly and transparently. This privacy notice, which follows guidance given by the Information Commissioner’s Office at Privacy Notices, is part of being transparent – being open and clear so you can check that we are being lawful and fair.

In the spirit of transparency we will avoid jargon, but please note that ‘personal information’ is information about you from which you can be identified, whether directly or indirectly; and that ‘processing’ personal information, includes obtaining, recording, using, sharing, holding and deleting it.

This notice tells you:

  • what information we are processing and why
  • the lawful basis for processing in each case
  • how long we will retain your information
  • how we will keep it safe, and
  • what your rights are


Your information

The only information we process is information you give us yourself.

We won’t sell your information to anyone. We won’t make it available to another organisation for marketing purposes without your consent.

We will record your contact information – your name, address, contact numbers, and email address – so that we can respond to your enquiries and conduct our business with you. We will keep a record of those enquiries, responses and dealings. The lawful basis will be that the processing is a necessary step towards entering into a contract with you or a necessary part of performing it. 

We may also use your information to provide you with updates on our developments or other marketing information, but only if you have consented. The lawful basis will be your consent which we will ask for when you first contact us. You will be able to withdraw it at any time.


Your rights

The below has been written according to guidance given by the Information Commissioner’s Office. The paper version of this notice contains brief summaries of that guidance.

Our processing of your information should be fair and lawful.

We should obtain your personal information only for specified purposes and each purpose should have a lawful basis. We won’t use it for a purpose that is incompatible with the original purpose unless we have your agreement or the law requires it.

The information should be relevant and adequate and no more than is needed. When we can we will modify it so it doesn’t identify you. However, in most cases, it will only serve a purpose if it is clear that it is about you.

It should be accurate and up-to-date.

We won’t retain it for longer than we need to. We follow national guidance including the National Housing Federation’s guidance on document retention. 

And it must be safe and secure. We have appropriate technical and organisational measures in place to guard against the loss/destruction of personal information or wrongful access to it. 

You also have the right of access to your information and for it to be rectified as appropriate.

You have the right to portability so that your information can be used in different settings.

In certain circumstances, you have the right to object to processing, for processing to be restricted, and even for the information itself to be erased.

 Underlying all these rights you have the right to complain or raise concerns. You should contact the Data Protection Officer, Customer Service Centre, Riverside,

2 Estuary Boulevard, Estuary Commerce Park, Liverpool, L24 8RF; telephone number 0345 111000; email address               

You can also complain to the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, telephone number 0303 123 1113 local rate or 01625 545 745 if you prefer to use a national rate number. 


We keep this privacy notice under regular review. It was last updated in April 2018.


* Prospect Homes is a trading name of The Riverside Group Limited. Registered Office: 2 Estuary Boulevard, Estuary Commerce Park, Liverpool, L24 8RF. A charitable Industrial and Provident Society